labels: credit cards, banks & institutions
Bank of America launches credit card for the affluentnews
11 June 2007

Mumbai: Bank of America Corp, the second-largest US bank, has introduced a credit card designed for some of its wealthiest clients, in a bid to retain and win new business as banks increase the pursuit of wealthy customers.

The Bank of America American Express Accolades card is intended for customers who keep between $100,000 and $3 million of deposits and investments.

Holders may redeem points for such things as luxury vacations, cooking lessons with top chefs, and access to airport lounges, and may use "concierges" to track down hard-to-get concert tickets or dinner reservations. Customers may also redeem 250,000 points each year for a $2,500 charitable donation that the bank would match.

The Accolades card carries an initial annual percentage rate of 12.24 per cent, equal to 3.99 percentage points more than the prime rate. A 1.9 per cent APR applies to balance transfers in the first year.

There is a $295 annual fee, but the bank said it would waive it for holders in its family wealth advisors, private bank, or premier banking & investment programmes.

Bahnken said the only people likely to incur the fee are customers who leave those programmes but want to keep the card.

Many banks, including Citigroup Inc, JPMorgan Chase & Co. and Wachovia Corp, are pushing to attract and retain affluent customers who may need many financial services.

Last week, Wachovia announced plans to add about 300 private bankers over three years to the 240 it has now.

The Accolades card may help Bank of America retain customers of Charles Schwab Corp.''s US Trust unit, following its planned $3.3 billion purchase of the unit early in the third quarter. Bank of America became the largest US card issuer when it acquired MBNA Corp. last year.

Charlotte, North Carolina-based Bank of America said it developed and tested the new card for a year. It estimates it does business with half of the 26 million US households with investable assets in the targeted range.


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Bank of America launches credit card for the affluent