Mumbai: Allianz Bajaj Life Insurance Company, a joint venture of Bajaj Auto and German insurance major Allianz Insurance, has launched three life insurance products in the Indian market.

The products: Save Care, an endowment policy; Cash Care, a money-back policy; Life Time Care, a life policy. Each of these policies will also have, at an extra premium, riders like additional cover and health.

Allianz Bajaj Life Insurance advisor Dr PS Pritam said his company has employed both innovative pricing and marketing strategies. Our premium chart will be much lower than that of other market players.

All the three products are profit-based and are available in four variations. The brand message of the products will be Care, and all the branch offices will be termed as customer-care centres.

According to Pritam, all the products have supplementary death covers. They are basic risk cover, double cover, triple cover and quadruple cover, we being the first company to offer the latter facility. We intend to offer the best possible yields to our policy-holders - this would be done by investing judiciously in the right instruments.