Axis Bank, Flipkart tie up to launch 'Buzz Credit Card'
08 November 2016
India's third largest private sector bank Axis Bank has announced a partnership with online retailer Flipkart to launch the 'Axis Bank Buzz Credit Card'.
The Buzz credit card is a contactless payment solution that offers multiple benefits to enhance customers' online shopping experience, while they enjoy the best discounts and offers, Axis Bank and Flipkart said.
Axis Bank Buzz Credit Card powered by Flipkart is specifically designed to cater for the significantly growing online shopping segment in India.
Through the newly launched credit card, the bank will offer bouquet of benefits like welcome benefit of a Flipkart Voucher worth Rs1,000, exclusive discount of 5 per cent at Flipkart throughout the year and accelerated reward points.
Additionally, the customer is also entitled to get Flipkart vouchers of up to Rs7,000, which will be linked to the purchases made through the card.
"Over the past two years ecommerce has established itself as the fastest growing spend category. We at Axis Bank consistently strive to offer value to our customers and tying up with an industry pioneer like Flipkart does exactly that for our online savvy customers. The Axis Bank Buzz credit card is a contactless enabled card designed to ensure a delightful experience for online shoppers with benefits like round the year discounts and accelerated rewards on online spends to name a few," said head of cards and payments business Axis Bank, Sangram Singh.
"With the economy turning digital and payment through cash being replaced with on-the-go mobile banking, Flipkart's partnership with Axis bank will provide customers with a host of benefits during this festive season. The Axis BUZZ Card will not only entitle the customers to extra discounts, but they will also provide accelerated reward points and Flipkart Gift vouchers for shopping online. At Flipkart, we have constantly worked towards innovation and bringing maximum value to our customers. This collaboration will further enhance the customer shopping experience," said head - category design organisation at Flipkart, Kalyan Krishnamurthy.
The credit card will also offer minimum 15 per cent off, at over 5,000 plus restaurants across India. This partnership will further amplify the Axis Bank Buzz Credit Card by offering price protection coverage, and ensure that the cardholders have to pay just minimum.
This price protection cover would reimburse for the difference between the price paid and a lower price available on the same website and give an array of options to the shopper.