Political leaders, bureaucrats and corporate heads will engage in economic diplomacy, networking and selling the India growth story at the annual five-day World Economic Forum (WEF) at Davos beginning 24 January.

Commerce minister Kamal Nath and planning commission deputy chairman Montek Singh Ahluwalia are scheduled to address sessions on how India and China are becoming the new economic epicentres.

Among business leaders N R Narayana Murthy, Azim Premji, Anil Ambani, Vijay Mallya, Anand Mahindra, Baba Kalyani, Gautam Thapar and CII president R Seshasayee will all be busy making presentations to a global audience within the overall theme of 'the shifting power equation'.

Bharti Group chairman Sunil Mittal will be joining five other global CEOs as one of the co-chairs of the WEF meeting.

WTO chief Pascal Lamy hopes to use the occasion to rope in ministers from India, Brazil, EU and the US to make concession to revive the stalled Doha trade talks, suspended since July 2006.

According to CII India brand equity foundation, the the strategic partner of the WEF, Mittal would be joining a select group of Indian CEOs who have co-chaired the Davos meeting in the past, the most recent being Mukesh Ambani of Reliance Industries.

Interestingly, spiritual leader Sadguru Jaggi Vasudev will address the business and political leaders on themes ranging from the influence of technology, generation and religion to cultural shifts and conflicts, science and spirituality.

The tourism ministry is capitalising on the event by taking its 'Incredible India' campaign to Zurich and Davos, where it plans to display scores of neon signs and hoardings.