Panaji: The annual Indian Dairy Awards, to recognise and honour Excellence in UHT Milk Marketing, were presented at the National Milk Seminar on Strategic Marketing, hosted by Tetra Pak India here.
 The winners of the Excellence in UHT Milk Marketing Awards in six categories are:
1. The award for Excellence in UHT Milk Marketing: Amul Tazaa (Gujarat Cooperative Milk Marketing Federation).
2. The brand registering the Highest Sales Growth Portfolio: Amul (Gujarat Cooperative Milk Marketing Federation).
3. The company with the Highest Machinery Utilisation: KMF Dairy.
4. The Best Package Design: Amul Slim and Trim.
5. The Most Innovative Product: N Joi (Parle Beverages).
6. The Best-Tasting UHT White Milk: Vijaya Milk.
The various nominations received were adjudged by a panel of prominent personalities from the Indian and global dairy industry, renowned brand strategists and marketing consultants. While announcing the winners, Tetra Pak India managing director Igor Akimov said: "I am sure that the Excellence in UHT Milk Marketing awards will become a regular annual feature and encourage the industry constituents in pursuit of perfection."
 The National Milk Seminar on Strategic Marketing stressed the need for the Indian dairy industry to adopt new technologies to compete with imported dairy products and to reduce the cost of production, processing and marketing. Industry leaders pledged to provide Indian consumers with better service and high-quality products in the value-added milk segment. The two-day seminar (18, 19 January 2002) facilitated discussions by officials from the Indian and global dairy industry, the food-processing ministry, renowned brand strategists and marketing consultants.
In his message, Minister of State for Food Processing Industries Chamanlal Gupta said: "While the government is committed to provide all possible assistance in establishing a vibrant dairy industry, there is an urgent need for a wholehearted cooperation from the private sector to meet global challenges. We will give due consideration to the outcome of the seminar here with a view to secure an integrated and sustained development of the Indian dairy industry, which is poised for growth on a global level."
Akimov said: "Since safety of food is of paramount need, the current system of procurement and sustenance of perishable food and milk should be improved on a continuous basis to reduce the existing wastage. Worldwide, aseptic technology, with its immense advantages, has been recognised as a viable option, as it offers various benefits product range, better shelf-life, convenience and freshness."
Those participated in the seminar included: Jacquelyn Paul (global manager, Centre of Expertise, Nutritionals, Tetra Pak, USA); Almir Meireles (president, Brazilian Long Life Milk Association, Sao Paulo); Anand Halve (partner, Chlorophyll Brand and Communications Consultancy); Nelson Findeiss (managing director, Tetra Pak Brazil); and Harish Bijoor (COO, Zip Telecom).
Highlights of the discussions
1. Several areas of the diary industry need to be strengthened by the induction of state-of-the-art technologies in order to survive the intensely-competitive environment of the new millennium.
2. The changing marketing trends will eventually see a gradual shift from generic products to the packaged quasi, regular and premium brands.
3. The latest packaging technology can help retain nutritive value of packaged products and extend their shelf lives.
4. The key elements of the marketing strategy for the new millennium will be a focus on strong brands with value-added differentiation and product-mix expansion to include UHT (ultra high temperature) milk, cheese, ice-creams and spreads that enable the producer to charge a premium for the perceived value-addition.
About Tetra Pak India
Tetra Pak India is a wholly-owned Indian subsidiary of the Tetra Laval Group. The company has consolidated its presence in the dairy and beverage markets, and has significantly grown its exports business. Today, Tetra Pak India is a processing and packaging solutions partner to many private and cooperative sector organisations, including leading Indian and multinational food companies.
Since the last two years, Tetra Pak India has been organising National Milk Seminars aimed at mobilising the Indian dairy fraternity for a common cause to address common issues and concerns, to spot opportunities for growth in the national dairy industry and to improve competitiveness in the post-WTO scenario.
The company commenced packaging material production in early 1997 from its plant at Takwe, Pune. It provides sales support and technical services to its processing and carton customers throughout India through a network of branch offices in major cities, including full-fledged regional offices in Delhi and Bangalore. The companys recent restructuring efforts have led to a consolidation and streamlining of operations.
About Tetra Pak Worldwide
Tetra Pak began in the early 1950s as one of the first packaging companies for liquid milk. Since then, it has become the worlds largest suppliers of packaging systems for milk, fruit juices and drinks, and many other products. It has 77 marketing companies across the world, 68 packaging material plants including licensees, and 12 packaging machine assembly factories.
The company has 18,900 employees and achieved 2000 net sales of EUR 7.3 billion. Tetra Pak products are sold in more than 165 markets. In 2000, the company produced 89 billion packages that delivered 51 billion litres of liquid food products to the consumers of the world.
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