Marriages are made in heaven, but authenticated by Aadhar

Matrimonial matchmaking service provider in India LoveVivah has launched a new platform, in collaboration with the Unique Identification Authority of India (UIDAI) that issues the Aadhaar cards, to assure trusted and authentic matrimonial services that minimise the woes of matchmaking for single Indians.

Through the association, the website plans to reduce the chances of fraud and fake profiles, as it will make it mandatory to do an Aadhaar card number verification through UIDAI at the back-end and any discrepancies would prevent the user from moving ahead with profile creation. 

"We understand the discrepancies associated with the existing matrimonial process and hence we have brought in the mandatory Aadhaar verification check to ensure the authenticity of the profiles," Gorav Aggarwal, president of Tanisha Systems Inc. and LoveVivah, said in a statement.

The user verification on the website will also ensure a five-step verification through social media portals like Facebook, LinkedIn, e-mail and mobile.

The platform was launched on Friday by actress Amrita Rao, along with Haryana state Bharatiya Janata Party president Subhash Barala, Faridabad Police Commissioner Hanif Qureshi, Gurgaon Joint Commissioner of Police Pawan Y Puran Kumar, and member of parliament Nihal Chand Meghwal.

The matrimonial website serves all Indian communities in India and abroad with prime focus on the US, Canada, Britain, Australia and Singapore.