Mumbai: Google Inc, the world's largest search engine, announced on Thursday the launch of Google Checkout, an integrated search process that makes ecommerce - both buying and selling - convenient, faster and more secure and could help online merchants boost sales and Google expects to attract advertising revenue from them.
Checkout would compete with eBay Inc.'s PayPal online payment system.
Google has integrated Checkout with search and advertising to benefit both the buyer and the seller. While it enables the buyer to purchase from participating stores with a single Google login, it helps merchant participants in its advertising programme, AdWords, to acquire new customers and process all or part of their sales free of cost.
"By integrating the checkout process with search and advertising, we're helping our users complete the cycle of searching, finding and buying," said Salar Kamangar, vice president of product management at Google. It also helps to avoid long lines and voluminous data entry in the buying and selling process, he said. Google is responsible for processing the credit card payments.
Shoppers can find Google Checkout stores by looking at the icons on AdWords advertisements or when they come across the Google Checkout option on a merchant's site. Shoppers can create a Google Checkout login right from the merchant's site with a single user name and password by entering basic information, such as their contact details, payment preferences, and shipping information.
While checking out, they can simply select Google Checkout, quickly complete their transaction with their login information, and avoid the hassle of filling out multiple forms. Shoppers can also keep a record of their purchases, including orders and shipping details.
With a provision for concealing the buyer's credit card number and reimbursements for unauthorised purchases, Google Checkout enhances security for the shopper. Google Checkout also helps deter unsolicited mail by keeping e-mail addresses confidential.
Google Checkout is open to all existing payment modes like Visa, MasterCard, American Express and Discover while Citi is offering its customers a limited-time promotion card for Google Checkout transactions.
Google charges merchants 2 per cent of the value of each sale plus 20 cents per transaction and reward advertisers by offering them $10 in free sales processing for every dollar they spend on its advertising programme, AdWords.
The service is currently open to all US merchants, irrespective of whether they advertise with Google or not. Google is also working to make the service available internationally.