Following the integration of the Indian online market portal ebay.in (formerly
baazee.com) with that that of other eBay online marketplaces in 32 countries,
eBay India Pvt Ltd is planning to aggressively move into smaller markets across
the country. The company plans to promote online marketplace concept in small
Indian towns. Currently there are around one million users of eBay.in spread
over 240 cities.
integration of eBay.in with other eBay portals is expected to result in exports.
The Indian company has migrated to the parent company''s global database and
has simplified the seller tools," said Gautam Thakar, director, category
management and marketing, eBay India.
to him, while migrating to the global database, eBay India has taken into
account the Indian sensibilities and has blacklisted adult category products
from being traded in eBay.in. Similarly in line with the parent company''s
focus on internet marketing, eBay India too plans to go aggressive on online
marketing of its services.
the trading pattern in the Indian portal is quite different from that on eBay''s
other online marketplaces. "While auctions account for a major share
on other online marketplaces, in India 70 per cent of the trade happens in
fixed price categories, while auctions account for just 20 per cent,"
nearly 85 per cent of the online purchases made on eBay.in are for new goods
whereas in other markets used goods account for the majority of trades. Again,
in India the items purchased are practicals-those used regularly whereas in
other markets the items bought are collectibles.
order to ensure reliability of the sellers and the quality of goods, eBay
India also blacklists vendors based if negative feedback is received from
buyers. "We blacklist around 1 per cent of registered vendors every month
for supplying poor quality products or non payment of fees to us," Thakar
said. According to him, eBay India will refund money upto Rs10,000 to buyers
if they are not happy with the product. "This we do as a buyer protection
measure. In 2004 we made around 60 such payments."
Indian online marketplace generates an annual business of around Rs180 crore
(1 lakh transactions per month each averaging around Rs1,500) and accounts
for 35 per cent of the country''s online trade.
company is also planning to increase the payment gateway tie ups with banks
from the nine banks it has tie-ups with.
is the most popular category on eBay.in with a piece of jewellery selling
every 6 minutes. "A digital camera is sold every 34 minutes and a laptop
every 2 hours," Thakar adds.