labels: zenith computers, marketing - general, it news, hardware - infotech
Vu Technologies targets the boss with designer PCsnews
06 June 2007

Mumbai: VU Technologies, ''the luxury in technology'' brand, an enterprise of parent company Zenith Computers Ltd., one today unveiled the Boss PC Limited Edition. The exclusive range of PCs is designed specifically for the business heads or the Boss of the industry with the aim of capturing the booming market of niche products.

"CEOs have long been ignored. Today we have custom made inventions for specific audiences but none designed solely for a CEO of a company", said Raj Saraf, chairman and managing director, Zenith Computers Limited at the launch of the product. "CEOs have a distinctive set of requirements. Internal studies by the VU team indicate CEOs personal preference is a desktop over a notebook. The Boss PC epitomises stability, solidity and strength; the very same characteristics that a CEO possesses", added Saraf.

Zenith says the product has undergone two years of research and development at Vu Technologies'' new product development centre (NPDC) in California. The Boss PC limited edition is high on aesthetics and is also armed with the latest technological advancements. Boasting a dual display feature, an external wireless keyboard with USB dongle receiver unit, a portable palm-size CPU and customised LCD monitors, the Boss PC aims to cater to every need of the CEOs.

Commenting on the launch Devita Saraf, CEO, Vu Technologies, said, "The Boss PC is developed with state-of-the-art technology depicting trend in the market where customization sells. We are confident of tapping the top CEO''s in India with this limited edition of the Boss PC."

Keeping the exclusivity of the product in mind, VU Technologies will be launching only 500 PCs in the market. BOSS PC will be available at VU Technologies stores in Mumbai and Ahmedabad. It will also be available by order through Zenith Computer outlets across the country.

Vu (pronounced ''view''), which crewates high-end computers, LCD displays and digital homes, opened its flagship store in South Mumbai''s prestigious Nariman Point office area, with what it calls the world''s first ''Gadget bar'' that sells the latest in luxury technology.

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Vu Technologies targets the boss with designer PCs