News recently overhauled the look of its regular news
channel including the launch of a new studio, a logo and
the complete format of news bulletins.
channel will also have new promos and cross-media campaigns
and has introduced the concept of a series of presenters
for various sections of news bulletins, each of which
presents a different section of the news. Apart from this
a change can be seen in the on-air graphics, including
the promos and montages and the channel ID music, which
have been transformed.
Zee Network director (news group) Laxmi Narayan Goel:
These initiatives are aimed at providing freshness
to the channel in addition to keeping up with the technological
advancements in TV technology.
last revamp exercise was undertaken by Zee News before
Budget 2002 and company officials say the channel will
henceforth be constantly upgraded to look more dynamic
and vibrant. Says a company press release: The channel
firmly believes that periodical changes in looks and formats
are necessary to meet the changing requirements of the
CNBC India joined the Zee-Turner distribution alliance
to be part of the bouquet from 1 April 2003. Two business
channels in the same bouquet might be quite disastrous,
say industry experts, as they might cannibalise each others
viewership and advertising revenue. But at a time when
all news channels are as much in the news as the news
they break, Zees new channel may not be a bad idea,
say industry pundits.
next couple of months will see the launch of a number
of news channels. NDTV, promoted by Prannoy Roy, plans
to launch a Hindi and an English news channel on 14 April,
while Star has already gone on air with a new look. TV
Today, which already has Aaj Tak on air, plans to come
out with its English channel soon.
Sahara group, which launched its free-to-air national
news channel in Hindi just recently, has a number of news
channels waiting to be launched by the yearend. Others
include Jain TV, which has transformed into a business
news channel. Also the Videocon group has announced plans
to launch a business news channel.