JWT unveils new website to track brands, consumers in the downturn

27 February 2009

WPP-owned JWT, the  world's fourth-largest  marketing communications agency, has launched an interactive site to help brands understand and navigate today's consumer anxiety, AnxietyIndex.com.

With daily content updates and major research and trend reports added frequently, the site is intended to discover and discuss how brands and consumers are responding to and coping with the current global recession.

The AnxietyIndex is designed to uncover consumer insights that can help inform strategies for marketing during times of high or low anxiety.

The responses are important to the agency whose clients include Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg's, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Schick, Shell, Unilever and Vodafone among others.

And with contributions from around JWT's global network-from Shanghai, Sao Paulo and Mumbai to New York, London and Cape Town-AnxietyIndex.com offers a truly geographically diverse perspective.

"At 145 years old, we have a proven track record of leading brands through pivotal times like this," says JWT chairman and CEO Bob Jeffrey. "We understand that this recession is unlike any other, and it's more important than ever to provide tools like our AnxietyIndex to help brands succeed in this new world order."