Volvo Cars faces industry slow-down in North America

03 July 2008

Mumbai: With the recent plunge in the US economy, Volvo Cars is battling the drop in North American sales with a tried-and-true method-a promotional partnership with the Costco Auto Programme.

Hoping to repeat their successful December holiday promotion targeted to Costco members, which generated more than $40 million in sales of Volvo's XC90 SUV, Volvo has partnered with the Costco Auto Programme for a summer promotion offering great value on Volvo's C70 hardtop convertible and popular S80 sedan.

Joey Large, promotional director of the Costco Auto Programme, says, "Consumers are tightening their belts to combat rising fuel prices and other cost-of-living increases.

Costco members recognise a deal and are responding to this promotion because of the great savings offered on two quality vehicles."
While many automakers are struggling in a declining economy, the Costco Auto Programme and Volvo Cars of North America are pleased at the response to the promotion.

The results to date have far surpassed expectations and continue to climb. By receiving $500 off Volvo's employee price, all available rebates and incentives, an exclusive rebate offer on select Volvo accessories and a $500 Costco Cash card after their vehicle purchase, it's no surprise that Costco members are taking advantage of this offer.

In addition, this promotion gives Volvo dealerships an opportunity to educate Costco members on other Volvo vehicles - an exclusive benefit not measured in dollars.