a bid to strengthen its business from the telecom space,
Tech Mahindra will now develop content for the Union of
European Football Associations, which will appear on mobile
CNBC-TV18 reports that the Mahindras'' plan
is to strengthen its presence in the football field as
The World Cup may have just ended a month
ago, but definitely football fever seems to have gripped
Anand Mahindra. Even Mahindra United a team, which is
sponsored by the Mahindra group, has made its promoter
proud. It won the Federation Cup and stole the show at
the National Football League.
Now Anand Mahindra is ready to scout for
younger talent. Mahindra''s will have four soccer experts
who will handpick about 20 players from the first division
under-16 school tournament.
These players will be trained by the Mahindras,
and may also get to play for the Mahindra United under-19
team in the Junior National Football League. A budget
of up to Rs 20 lakh will be spent for these activities.
And its not only at the football field that
Anand Mahindra wants to score a goal, he wants to get
hi tech about it with Tech Mahindra tying up with the
Union of European Football Associations for mobile content
hosting and delivery globally.
VC and MD, Mahindra and Mahindra, Anand
Mahindra said, "As a country, we don''t want to be
content merely to be purveyors of entertainment of soccer
to the world. We want to be one of the countries who are
worthy of being shown on that content."
The Mahindras also want to be worthy of
having a strong under-19 football team, which has not
been able to catch up with its seniors.