Delhi: Leading provider of consumer and media information services the Nielsen
Company, and Tata Consultancy Services (TCS today said they are entering into
an agreement for outsourcing a portion of Nielsen''s Information Technology (IT)
and Operations functions worldwide.
the 10-year agreement valued at $1.2 billion, TCS will assume responsibility for
important IT and Operational processes and help Nielsen integrate and centralize
multiple systems, technologies and processes on a global scale. TCS also will
assume responsibility for certain Finance and Human Resource business processes,
which will be executed on new BPO platforms built by TCS.
provides a wide range of global services, including television and internet audience
measurement, insight and analysis of consumer behaviour for the packaged goods
and retail industries, services to clients in print, online and mobile media services,
entertainment, books, video and the music industries, and is a major provider
of business publications and trade shows.
is moving quickly to transform an outstanding group of operating businesses into
an integrated, market-focused organization that delivers high-value information
services to our clients," said Mitchell Habib, executive vice president in
charge of Nielsen Global Business Services.
arrangement with TCS will help us streamline and simplify our IT infrastructure
and application platforms and operational practices across our businesses, support
the development of integrated solutions and give us much greater flexibility to
respond quickly to changes in the marketplace," added Habib. "We are
delighted to be working with the TCS team and look forward to a long and productive
said it would provide this service to Nielsen through its full-service model,
leveraging consulting, IT, infrastructure and Business Processing Outsourcing
(BPO) services delivered through its network delivery model (GNDMTM). The global
model will help Nielsen align complex global IT and operational processes, deliver
high quality services to its clients and create cost efficiencies.
Nielsen engagement showcases our domain knowledge and our ability to manage and
execute complex transformation engagements across the globe. It highlights the
level of strategic engagement that TCS enjoys with global customers like The Nielson
Company," said S. Ramadorai, chief executive officer and MD, Tata Consultancy
Chandrasekaran, chief operating officer and executive director, TCS, said, "This
landmark agreement with Nielsen combines our traditional strength in IT services
with our growing prowess in areas like infrastructure and enterprise transformation,
consulting, and platform-based BPO. The engagement underlines not only our ability
to efficiently run the business but also help transform it. We continue to deliver
sustained business value to our customers and help them experience certainty."
implementation of next generation technology platforms and processes will enable
faster and enriched information service delivery for Nielsen. TCS will also set
up an innovation lab with Nielsen to help the customer conceptualise the next
generation of business solutions for its end-clients globally.
BPO platforms will help Nielsen consolidate and transform its processes and systems
into a single platform, thereby providing real-time access to organization performance
and reporting. The BPO services cover end-to-end financial services in such processes
as accounts receivable and payable, billing, credit & collections and general
accounting, and HR processes, including workforce administration, global reporting
and payroll services.
has made significant investments to develop true global BPO platforms based on
SAP technology. Our agreement with Nielsen is further validation of TCS'' platform-based
BPO strategy," Chandrasekaran added.
As part of the agreement, TCS said it will take direct
responsibility for a Nielsen team based in Baroda, Gujarat that has developed
significant expertise in key information-management processes for Nielsen''s Retail
Measurement Services, one of Nielsen''s core products for packaged goods manufacturers
and retailers. The addition of this team will complement TCS'' established Knowledge
Process Outsourcing (KPO) team and help to accelerate development of TCS'' KPO
service delivery platform. This development will enhance TCS'' domain expertise
and make it one of the largest KPO providers in India, working in such areas as
analytics & reporting and reference data management.
Nielsen Company is a global information and media company with leading market
positions and recognized brands in marketing information (ACNielsen), media information
(Nielsen Media Research), business publications (Billboard, The Hollywood Reporter,
Adweek), trade shows and the newspaper sector (Scarborough Research). The privately
held company is active in more than 100 countries, with headquarters in Haarlem,
the Netherlands, and New York, USA.