Tata Teleservices has set its sights on Internet users, with a new Internet-enabled
phone that the company estimates will account for up to 15 per cent of its sales
in a booming mobile market.
company has tied up with electronics major Samsung for the launch of their internet-browser-enabled
company estimates monthly sales between 100,000 and 150,000 coming from the new
Samsung handset, according to Manzoor Ameen, who heads the company''s operations
in Bangalore, capital of India''s southern state of Karnataka.
company estimates that at least 15 per cent of the existing user base would switch
to the new mobile phone, which will come bundeled with unlimited mobile Internet
access for an affordable Rs99 a month.
move is set to redefine non-computer based internet access in India, as it places
the web in the grasp of the common man with this offer, at the same time overcoming
geographical limitations related to the provision of the service.
potential of the market can be estimated from the fact that India adds six million
mobile-phone users each month, which equals the number of computers estimated
to be sold in the country this year.
number of Internet users in India is estimated at 42 million, while the number
of mobile phone users reached 157 million at the end of March.
in the year, Google''s vice president Vinton G Cerf, during a visit to India, had
predicted that mobile phones, not computers, would drive growth of the worldwide
the phone comes packed with other features such as a 0.3-mega pixel digital camera,
an FM radio, an MP3 player, a mobile tracker, an SOS alert, and the provision
to insert external memory cards.
kits and SIM cards would be charged extra. Customers can choose between tariff
plans for internet access between options such as Rs10 a day, Rs30 for 7 days,
and Rs99 for a month, each of which offers unlimited access at speeds of about
156 kbps, according to Srinivas Rao Sarapalli, chief operating officer, Tamil
Nadu Circle, Tata Teleservices.
both pre-paid and post-paid consumers can use this phone. The company presently
has over 1.9 crore subscribers, of whom 60 per cent access the internet via their
Explore'' is India''s first full-fledged Web browser phone, targeted at consumers
who aspire to reap the benefits of high-quality mobility. It is said to pack in
a host of the latest cutting-edge features like ultra-slim and sleek form factor,
0.3 MP camera, full-fledged MP3 player, FM with one-time Auto Tune, large 1.77-inch
TFT colour screen to make pictures & websites come alive, unique customized-for-India
applications, expandable memory to take care of your photos, MP3, video clips-and
Samsung''s security features of Mobile Tracker and Emergency SOS Alert.
mobile web browser, or micro browser as it is called, is designed for use on mobile
phone, and is optimised to display Internet content for small screens on portable
devices. These browsers work with smaller application files, which enable bandwidth-efficient
and fast delivery on wireless handheld devices.
of the important benefits of the Mobile browser are:
It provides personal connectivity on the move
default landing page with, short cuts to popular sites
navigation to open sites, search engines & emailing options
to virtually all the links as they are displayed on the computer
history of the recently visited sites for quick access
screens for better viewing (zoom in/out)
on/off control to enable rapid opening of sites
better user experience, as compared to WAP browsers