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The Tata Group is planning to launch its benchmark low-cost housing project, which started with the integrated township under construction in Boisar, a Mumbai suburb, worldwide. Tata Housing Development Company Ltd, which unveiled 'Shubh Griha', the first pan-Indian brand in Boisar, near Mumbai, said it would offer `Smart, Value Homes' to people across India, to begin with. The Tata Group, the first corporate to enter the low-cost housing segment, said 'Shubh Griha' would follow its launch in Boisar by a pan-Indian presence across Tier I and II cities. The `Smart Value Homes' from Shubh Griha in Boisar were priced between Rs3.9 lakh and Rs6.7 lakh. The affordable housing projects launched by Tatas near Mumbai would be extended to more cities since the concept had evinced keen interest from all parts of the country, Tata group chairman Ratan Tata said in Munnar, in Kerala today. Ratan Tata, who was in Munnar to attend the silver jubilee of High Range School run by the company, said the group plans to launch housing projects in Kolkata and Bangalore in the next phase. He said the low-cost housing project had also elicited interest from some foreign countries and the government in Maldives. Tata said the group is considering a proposal to take up oil palm plantations in Indonesia as part of the expansion plans for the plantation sector. He said the concept of running plantations with workers participation in Kannan Devan Plantations in Kerala has proved to be a success. The group, he said, may extend the model to some other plantations as well. Tata Housing's integrated township has been conceptualised with a vision to create a positive ecosystem for the neighborhood and the community. "Shubh Griha moves beyond merely providing a home with its concept of the 'Neighborhood and Community', giving its customers a sense of place and community life. 'Shubh Griha' offers unparalleled range of amenities and experiences such as a balanced mix of buildings and open spaces, best quality lighting and ventilation for all apartments, large, centralised and accessible open spaces, recreational facilities, a hospital, school and a community hall amongst others," the company had said in a release at the launch of the Boisar project.
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