labels: Telecom, Brand Dossier, Marketing
Tata DoCoMo all set to launch pan-India GSM network news
10 June 2009

Tata Teleservices Limited will launch its pan-India GSM service, branded `Tata DoCoMo', later this month. The company also plans to invest $2 billion for building a national 3G network.

Tata Teleservices, which is 26 per cent-owned by Japan's NTT DoCoMo, said it will use cutting-edge technology of its partner company NTT DoCoMo Inc of Japan. NTT DoCoMo is the global leader in 3G technology and respected worldwide for its futuristic product innovations.

Tata DoCoMo will shortly commence the commercial launch of its GSM operations beginning with the telecom circles in South India.

''Tata DoCoMo is a natural choice of GSM brand-name for us, since it will provide customers a dual advantage - trusted service from the House of Tata, riding on the technological superiority of NTT DoCoMo,'' Anil Sardana, managing director of Tata Teleservices, said. ''Tata DoCoMo will bring to the country products and services that will redefine the Indian telecom experience. Our pan-India rollout should be completed this year,'' he added.

''NTT DoCoMo has provided technical inputs to make the Tata DoCoMo GSM network world-class. Progressively, NTT DoCoMo shall bring to India the various products and services that we offer in Japan - such as i-mode, LBS and mobile payment - and give Tata DoCoMo customers a flavor of tomorrow. We are closely working with Tata Teleservices on future technologies like 3G and Long-Term Evolution (LTE),'' Toshinari Kunieda, senior vice president and managing director, Global Business Division, NTT DOCOMO, said.

''As a partnership of two pioneering brands, Tata DoCoMo promises to deliver relevant new applications and services that will make everyday life simpler and more enjoyable for the consumer,'' Deepak Gulati, president, GSM Business, Tata Teleservices, said. ''In a market that is cluttered with many operators and confusing options, we will offer simplicity to consumers by being the country's most transparent, innovative and liberating telecom brand,'' he added.

From the day of the launch itself, the reach and coverage of the Tata DoCoMo GSM network will be far greater than that of any other operator in India at the launch stage, the release said.

Tata DoCoMo said its GSM mobile service will have extensive coverage in cities and towns, on national and state highways, at airports and along rail routes, and at places of tourist interest, etc. The company is looking forward to mobile number portability so that Indian consumers can move to their service provider of choice, while retaining their phone numbers, he said.

NTT DoCoMo has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. Over the years, the company has launched a number of  products and services such as i-mode and a plethora of lifestyle-enhancing applications.

NTT DoCoMo has already recorded a downlink transmission rate of 250 Mmps over a high-speed wireless network in an outdoor test of an experimental system for Super 3G, also known as LTE, and is targeting to complete the commercial development by the end of 2009. This will hold Tata DoCoMo in good stead as it launches GSM services, it added.

''TTSL and NTT DoCoMo are closely engaged in integrating technology, value-added services, products and applications through the mechanism of a business and technology cooperation committee, which comprises of senior management representatives from both companies.

NTT DoCoMo is the world's leading mobile operator and provider of advanced mobile services. The company serves over 54 million customers in Japan, including 48 million using i-mode, the world's most popular mobile e-mail/Internet platform, and 49 million using FOMA, the world's original 3G mobile service based on W-CDMA.

NTT DoCoMo is listed on the Tokyo, London and New York stock exchanges.


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Tata DoCoMo all set to launch pan-India GSM network