SAS India, IIIT-B and B2KCorp tie up to offer data mining, business analytics course

Our Corporate Bureau
24 May 2005

SAS, leading business intelligence solutions today announced that it has partnered with International Institute of Information Technology-Bangalore (IIIT-B) and B2K Corp Pvt. Ltd, a provider of high-end analytics solutions and business process outsourcing, for ''business knowledge series'' (BKS) on data mining and business analytics.

As part of the BKS, the consortium is organising a two-day interactive forum on data mining and business analytics from May 27-28, 2005 at the IIIT-B''s Electronic City campus. The forum, aimed at addressing the specific data mining and business analytics needs of key verticals like financial services, retail and outsourcing, will be inaugurated by Dr R B Burman, executive director, Reserve Bank of India. Saumitra Choudhuri, Economic Advisor to the PMO will present the keynote address.

The BKS has been developed by SAS to promote its business intelligence and analytics software and solutions in India through industry training.

According to Sudipta K. Sen, CEO and MD, SAS Institute (India) Pvt. Ltd, "We strongly advocate that for organisations to streamline and derive further business value from their data resources, and leverage their existing investments in their IT infrastructure, they need to move beyond the traditional concept of business intelligence. This business knowledge series is aimed at highlighting the pivotal role that business intelligence and analytics software will play in the success of Indian companies in the present highly competitive international marketplace."

Vivek Kulkarni, the former IT secretary to the government of Karnataka and the chairman & CEO of B2K Corp, says, "Organisations in India are continuously looking at driving rapid and ongoing ROI. This brings us to a key enabler of the intelligence side of BI — analytics. This series will help organisations understand how business intelligence powered by advanced analytics can help them visualise where they should be heading, what customers they should be targeting and which suppliers they should be working with."

"Some of the topics that would be dealt with during the training session are marketing optimisation essentials, metrics and scorecards, data pre-processing and sampling, customer segmentation, market basket analysis and association rules, test of hypothesis, predictive modelling - regression analysis, statistical classification, survival analysis, customer churn and retention, analysis of unstructured and semi structured data," adds Kulkarni.