Festival bonanza: Samsung to notch up Rs 550-crore revenues
15 October 2003
Mumbai: Samsung India Electronics has rolled out its festive promotional activities for this festive season, which begins with Diwali and extends up to Christmas. The company expects to notch up revenues of Rs 550 crore in this season.
Towards this end, the consumer electronics and home appliances major launched its product promotional activities on 16 September, Rub Ka Kamaal, timing it with the Pooja holidays. Samsung India expects the good economic conditions in the country to boost its sales.
"With the general economic upturn and good monsoons we received this year, we expect to meet our target during the promotional period," says Samsung India director R Zutshi.
The company is offering prizes including a trip to Australia for the India-Australia series, microwave ovens and DVD players among others, he says. "We are also planning to push our products through aggressive advertising campaigns in both print and electronic media, for which we have earmarked Rs 10 crore."
Samsung is also introducing six new models of washing machines, four microwave ovens and a range of colour televisions (CTVs) and its ''Made in India'' refrigerator series during this season, Zutshi adds.
The company expects to sell 3 lakh CTVs during the promotional period, he says. "We are also offering an additional warranty of three years for CTVs purchased during the period, apart from existing one year, while that on washing machines will be five years [two plus three]."