Pantene, the world''s largest selling shampoo from
Procter & Gamble (www.pg.com),
has announced the launch of Pantene Long Black, the "ultimate
solution for achieving the long and black hair look."
and black hair is considered to be the "gold standard"
for beautiful hair by Indian women and the launch of Pantene
Long Black is in response to the need for long and uniformly
black hair which does not look dull or faded at the tips
due to damage.
Long Black contains no hair colorants its new,
patented pro-vitamin moist black formula makes hair look
naturally darker and healthier. The unique complex penetrates
hair from root to tip and with regular use helps in strengthening
and repairing hair damage at the ends; the reduced hair
damage at the ends enables a woman to not only keep her
hair long but also gives it a healthy gloss and deep black
P&G India marketing manager Rahul Malhotra: "Our
consumer research indicated that Indian women consider
"long black" hair as the gold standard for beautiful
hair, but had not found a solution to achieve both
long and black hair. Pantene Long Black darkens each strand
of hair through intense moisturisation and delivers the
long and uniformly black hair look from roots to tips."
India has a turnover of Rs 750 crore and has in its portfolio
P&G''s billion-dollar brands such as Tide, Ariel, Pantene,
and leading brands such as Vicks and Head & Shoulders,
the world''s No 1 anti-dandruff shampoo.