Philips India to open 100 specialised outlets

Chennai: Consumer durable major Philips India Limited plans to open 100 special retail outlets across 25 cities this year. Branded as Philips Arena, the outlets will showcase the company's entire consumer electronics products-television, home theatre, hi-fi music systems, DVD, digital audio, mobile phones- under one roof.

The first and the country's largest one was opened in Chennai recently to offer a new experience for consumer durable shoppers. A service centre is also attached to the shop.

According to executive director & senior vice president - Consumer Electronics, "We aim to set a benchmark and start a trend in retailing consumer electronic products."