Nike, Philips introduce portable sport audio range players
Our Corporate Bureau
04 March 2003
New Delhi: Philips India (www.philips.com), a subsidiary of the Netherlands-based Royal Philips Electronics and India's most respected company in the consumer durable sector, in association with Nike (www.nikebiz.com) has today launched the world's first new generation portable audio players.
The range includes wearable, skip-free and sport-ready FM, CD and MP3 players. The Philips Nike portable audio products promise to be a perfect partner while you jog, run, dance or even during any kind of exercise, yoga and aerobics.
The alliance has been announced to merge the athletic and digital technology expertise of Philips and Nike to develop innovative technology product solutions, which create a richer, more motivating environment for physical activity.
The co-branded product offering will initially take the form of portable audio products specifically designed for sport, but will progress, over time, to include apparel and equipment that combine communications, connectivity and information to motivate athletic activity.
Philips-Nike: Range of portable sports audio products MP3 Player - ACT 200 MRP: Rs 8,500
FM Radio - ACT 100 MRP: Rs 2,950