labels: Brand Dossier, Marketing, Mobiles
Philips to re-enter the mobile segment news
12 March 2008

Mumbai: Dutch electronics giant Royal Philips is reportedly planning to re-enter the mobile phone segment by launching a range of accessories later this month.

Reports indicate the electronics company mulling re-entering the segment after having sold it mobile business to China Electronics Corporation a little over a year ago.

The Economic Times quoted Alexander Bakkeren, vice-president and category leader for the mobility segment at Philips Consumer Lifestyle as saying that Philips has signed an agreement with Nokia to make accessories supporting Nokia's music-enabled handsets. It also quotes Bakkeren as having estimated the mobile phone accessory market in India at around $100 million, and one that is in the nascent stages, while being dominated by largely unbranded players.

However, popular accessory brands such as MobiJunction and HiMark are set to give Philips at least some competition, having been around for some time.


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Philips to re-enter the mobile segment