labels: Soft drinks, Advertising / branding
Pepsi's launches new televsion advertising news
16 December 2008

Pepsi India has unveiled an interactive television commercial to re-iterate the "cool" positioning of its 'My Can' packaging.

Pepsi had unveiled its stylish new 'My Can', a packaging innovation that both reflects the style of today's youth while giving them a platform to express themselves, last year. The ad had Pepsi Brand ambassadors Shahrukh Khan and John Abraham.

The new television ad by JWT features Ranbir Kapoor and has two parts.

The first part opens in a modern trade store with Kapoor and a girl going for a 'My Can' from a refrigerator. Both of them grab the last 'My Can' at the same time and thus, begins the tussle for 'My Can' as both of them are not willing to let go of it.

The tussle moves on from the store to Ranbir's apartment, and finally his bedroom, while both of them assertively state their claim on the 'My Can' by repeatedly affirmation - 'My Can'.

Soon, to the girl's utter surprise, Ranbir, in an act of dare, takes his shirt off and mocks at the girl to let go. The girl complains but still refuses to let go of the can.

The TVC ends and invites the audience to give their version of the end.

Pepsi will simultaneously be running an online campaign on 'Youngistaan' website as well as Youtube to further its engagement with youth.

In the meanwhile, Pepsi Diet is also giving lucky consumers once in a lifetime chance to meet 'Hot n Happening' Bollywood star–John Abraham!

Pepsi Diet, the diet cola from the house of PepsiCo is back yet again with an exciting promotion with Bollywood sensation and Pepsi Diet's brand ambassador- John Abraham to enthuse its young consumers in Delhi.

John was seen felicitating winners of 'Watch John with John' consumer promotion at PVR, Ambience Mall. The Pepsi Diet consumer promotion was valid at various hang-out spots in Delhi & NCR, including PVR's across the city and Fresco restaurants, besides modern trade outlets.

Consumers stood a chance to meet John on the purchase of a Diet Pepsi combo at these hangouts while at modern trade outlets; the offer was valid on the purchase of Diet Pepsi multipack. The exciting interaction with John and the 'Less than One Calorie ' Pepsi Diet left 60 winning consumers asking for more!!


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Pepsi's launches new televsion advertising