Whiz A R Rahman composes signature theme for NDTV
Our
Convergence Bureau
07 April 2003
Mumbai: The news and other programmes on New Delhi Televisions (NDTV) new Hindi channel will play against a signature theme created specially for the channel by the talented A R Rahman.
Its a huge coup for NDTV since Rahman is famous for being very choosy about his projects. And while hes booked back to back for various movies and entertainment projects, Rahman says he found it impossible to turn down NDTV when Prannoy Roy approached him to design the sound of NDTV India, Roys new Hindi channel.
The reclusive Rahman is reported to have once said that when he was starting out his career as a composer, he was inspired by the theme music of The World This Week, NDTVs flagship programme in the nineties. Despite his unbelievably tight schedule, Rahman made the time for this unusual project for NDTV.
We always knew we wanted Rahman and nobody else to design the theme of our Hindi channel, says NDTV chief executive producer Radhika Roy. Its not just his music which of course is in a league by itself but its also what he stands for. Hes somebody whos always done his own thing. And as an organisation, that is exactly what NDTV does. Weve taken risks, gone against the norm, and broken new ground. And so Rahman was a perfect match for us. He marches to the beat of his own drum. And we love that about him.
Certain that Rahman would create the perfect sound, an NDTV team sat with Rahman in Chennai and watched him do what he does best. Also, Radhika Roy and Rahman interacted with each other while Rahman was composing the music... to analyse and formulate the precise kind of music that NDTV needed.
It was so easy for us because what we wanted is exactly what Rahmans trademark is music which pulsates with energy and truth, says Radhika Roy. A few days after his first meeting with the NDTV team, Rahman handed over his composition. When we heard it, we were blown away. It was uplifting, urgent, impressive, and welcoming all the things our news is.