Mudra emphasises on product, appoints Kaushik Roy as CCO

Says Mudra managing director and CEO Madhukar Kamath: "It is essential to vest the responsibility of driving the agency''s creative agenda with one individual. Roy''s brief is to harness the creative talents that operate out of each of the Mudra offices, build a great team, champion their cause, and above all, ensure the delivery of truly exciting creative solutions for all our clients. After all, that''s the core of our business.

"Mudra has always been known by the brands that it has partnered in building, be it for Vimal, Rasna, Samsung, Paras, Godrej, Madura Garments, TTK Prestige, TI Cycles, Yamaha, Hindustan Motors, Dabur, Nestle, HPCL, Global Trust Bank or McDonald''s. We believe that we will only build greater success stories for our clients in the years to come."

Roy has over two decades of experience in the sphere of advertising and marketing. Beginning his career with HTA Kolkata in the creative department, he went on to become the account director, closely associated with the Tata Steel campaign of ''We Also Make Steel.''

Roy joined Mudra in 1992 and successfully orchestrated one of the most successful cellular service brand launch campaign — ''World in Your Pocket'' — for Max Touch (now Orange). He took a three-year sabbatical from advertising to work with Philips India as head (corporate brand strategy, South Asia).

This makes Roy one of the few business managers in advertising that has had grounding in the creative department and extensive exposure to building teams, brands and businesses, both from the agency and the client side.

The Mudra group with a client roster of 150 clients today, consists of two advertising agencies, (Mudra and Interact Vision) one media services agency (OMS) and six strategic business divisions operating out of a network of eight cities. With an equity partnership with DDB Worldwide and a portfolio of some of India''s best brands, the company has won several awards over the past years for its outstanding contribution to the advertising world.