labels: telecom, mobilefirst, marketing - general
MobileFirst starts matrimonial services for mobile customers news
Our Corporate Bureau
23 July 2003

New Delhi: MobileFirst, an alliance of leading cellular operators in India has announced the launch of a new revolutionary matrimonial service, Life Partner, which that will enable MobileFirst subscribers to find their prospective life partners through their mobile phones.

Committed to offering innovative and latest services, the MobileFirst alliance is heralding the enhanced value services revolution in India. The alliance has adopted a ''product lifecycle'' strategy, wherein products and services will be created to cater to the needs of MobileFirst subscribers across their lifecycle (like chat for teenagers and mobile banking for the corporate employee).

MobileFirst subscribers can enrol into the service by sending the command "LIFE" to 6311. On receipt of the response from 6311, the customers will be sent a series of questions that will enable them to create their own profile/matrimonial ad. The profile will list down the age, mother tongue, location, qualification, occupation, caste and a small description of the aspirant and s/he will be allocated a unique user ID corresponding to his/her description. Once the aspirant has created his/her profile, s/he will be able to create a profile of his/her prospective partner on similar lines, which will help him/her to search his/her prospective mate.

To find a match, the user has to simply send "F" to 6311. Once that is done, the user can view the different profiles and subsequently initiate a discussion with the prospective match by sending "T" followed by user ID of short-listed match to 6311. At any moment, the user can also block any other user which means that the other person''s profile will no longer be visible to that user and neither will that person be able to send any messages to him/her. For the convenience of users, there also exists the facility to create/update the profile on the website ().

Says Spice Telecom (Karnataka) managing director Sean Dexter: "The product lifecycle approach forms the corner stone of our strategy. It looks at creating services that cater to the needs of our customers across their lifecycle. Towards this end, MobileFirst will create various communities of interest, which leverage mobile telephony to interact and share with each other. Thus, we see ourselves as the enabler for a better way of life.

"Marriage is one of the most important occasion in a person''s life. With this new service, not only can the user restrict his area of selection but at the same time use services like ''discussion room'' to understand his/her prospective partner in a much better manner. We are sure our customers will find this service useful, which promises change the way people choose their life partners."

MobileFirst is an alliance of leading cellular operators BPL Mobile, Escotel, RPG Cellular and Spice Telecom. The alliance was formed in March 2003 to leverage the synergies of the four leading cellular operators in the country. All four alliance partners have been trailblazers (forerunners of the mobile telephony industry), and with the MobileFirst alliance, it will usher in the next generation of telecom services.

With a backbone of over 10,000 kms, MobileFirst encompasses contiguous cellular circles, with BPL Mobile in Mumbai, Maharashtra (including Goa), Tamil Nadu (including Pondicherry) and Kerala, Escotel spanning Haryana, Kerala, UP West, UP East, Rajasthan and Himachal Pradesh, RPG Cellular in Chennai and Spice Telecom in Punjab and Karnataka, providing a pan-India footprint.


also see :

 search domain-b
MobileFirst starts matrimonial services for mobile customers