Mudra ties up with UK's Portland Design for retail, leisure ads

08 June 2009

The Mudra group has entered into a joint venture with London-based Portland Design  to provide design and branding solutions, largely for brands in the retail and leisure space. The joint venture, called Portland Mudra, will start its operations from July 2009 from Mudra's office in Mumbai.

Mudra Max already has three offerings in the retail space, which includes Prime Consult (outdoor environment consulting), Prime Retail (retail and visual strategy) and Prime Wayfinding (navigation solutions).

The new entity, which will be called Portland Mudra, will begin operations in July. Mudra and Portland are in the final stages of completing the formalities for this Mumbai-based JV.

Portland Design is looking at the broad range of retail, leisure, hospitality and food and beverages sectors.

All existing Indian projects of the two partners will now be serviced by the new firm.

Portland, on its own, has already executed some design projects in India, which include four department store concepts for Shoppers' Stop in Hyderabad, in addition to the branding and retail for Bangalore and Hyderabad and Café Coffee Day.