Motorola unveils the Rs1.11-lakh Aura for high spenders

After displaying it at the Mobile World Congress 2009 in Barcelona this month, Motorola has launched the Motorola Aura in India, unveiled in Mumbai yesterday by its brand ambassador Abhishek Bachchan, who presented the first Aura to fashion designer Manish Malhotra.

This luxury and artistic handset has come to India soon after it was launched in the US and the UK this month by the Schaumburg, Illinois-based mobile handset manufacturer.

"Aura is Motorola's latest high-tier mobile device targeted at the trend-setter Indian who has a taste for the exquisitely stylish, unrivaled quality and sensuous luxury,''said, Faisal Siddiqui, head of Motorola's Indian operations.

This is no mobile for those with a light pcket, as it comes with a hefty price tag of Rs1,11,000 and will be sold initially at selected cities like Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi, Hyderabad, Kolkata, Ludhiana, Mumbai and Surat.

What is so unique in this tiny handset that is priced beyond the reach of ordinary consumers? The company says the AURA is a unique handset that breaks convention and re-establishes artistry in mobile device design and manufacturing.

It has a circular display and is the world's first mobile handset with 16 million colour and 300 dpi resolutions in the mobile phone industry made out of grade 1, 62-carat sapphire crystal, one of the most scratch-resistant materials on earth.