Maruti Suzuki launches India's first BS-IV compliant small car, Ritz

15 May 2009

The country's top carmaker, Maruti Suzuki India Limited today launched its premium hatchback, Ritz. The car is the first BS-IV compliant passenger car on Indian roads.

Ritz is a tallboy hatchback, positioned in the premium A2 market segment. The Maruti Suzuki Ritz, adopts a contemporary European design and is positioned at the growing premium-end of the compact car market.

Ritz will be the first passenger car in India to be compliant with the BS-IV emission norms, in petrol as well as diesel variants. This is many months ahead of the BS-IV norms being applicable in India, reinforcing Maruti Suzuki's leadership position.

''Ritz will be the first passenger car in India to be compliant with the BS-IV emission norms, in petrol as well as diesel variants. This is many months ahead of the BS-IV norms being applicable in India, reinforcing Maruti Suzuki's leadership position,'' the company said in an earlier release.

With Ritz, MSIL aims to consolidate its leadership in the highly competitive compact car segment. The company commands the largest market share of 58 per cent in the A2 segment.

The petrol version of Ritz costs between Rs390,000 ($7,860) at the lower end and Rs480,000 at the higher end ex-showroom in New Delhi and Rs465,000 and Rs499,000 respectively for the diesel variant, the company said.