Maruti Suzuki - Swift DZire launched; poised to activate the entry sedan segment

26 March 2008

New Delhi: Maruti Suzuki India has announced the launch of the sedan version of its hatch back Swift, the Swift DZire.

The company says that following in the footsteps of earlier Maruti Suzuki models, such as the Swift and the SX4, the DZire too is set to redefine the market and stir excitement in the entry level sedan segment.

The DZire, which comes both in diesel and petrol engines, comes with luxury features like integrated stereo, steering mounted audio controls, automatic climate control and power windows. Safety features aboard the Dzire include dual airbags, ABS with EDB, collapsible steering column and an i-CATS anti-theft facility. Many of these features are first-time offerings in the segment.

Maruti Suzuki Managing Director S Nakanishi said, "The DZire is the seventh model Maruti Suzuki has launched in the last three years. It has a special place in our product strategy. Millions of Indians own compact cars. With growing incomes and better lifestyle, many of them want to upgrade to a sedan. But today, they are not able to find an entry level sedan that offers style, features and performance. The DZire offers all this, and at an attractive price."

Performance with Prestige

DZire offers customers the prestige associated with a sedan, while retaining the famed performance of the Swift hatch back. The Swift had, from the start, been conceived as a car that would be offered both as a hatchback as well as a sedan.