LG unveils Diwali bonanza
26 September 2003
Mumbai: With the festive season round the corner, LG Electronics, the leading durable and electronics brand in India, is all set to take the market by storm.
Armed with the clear-cut objective of encouraging customers to switch to new generation products, LG has launched its mega consumer offer for Diwali — 'Patakha Ghumao Inam Pao' — starting from 25 September to 31 October 2003.
This unique promotion entails assured gifts on every purchase of an LG colour television, direct cool refrigerator, frost-free refrigerator, air-conditioner, semi-automatic washing machine, fully-automatic washing machine and MY PC.
Consumers can win various attractive gifts ranging from a flatron television, semi-automatic washing machine, frost-free refrigerator, window AC with remote, microwave oven, home theatre audio system, MY PC, branded t-shirts, bags and emergency lights.
Over and above this, there are 80 bumper prizes to be won worth Rs 1 lakh, each which includes a basket of all LG products called 'LG Healthy Home Jackpot'. In total, LG is offering more than 7,50,000 gifts as part of this festive offer.
The promotion involves a mega budget of over Rs 60 crore, which includes spends on the print and electronic media, below the line activities and the gifts. Customers can avail of the offer at all LG exclusive shops and LG authorised counters.