Idea Cellular to offer customised packages

Chennai: Idea Cellular Limited, which has plans to expand operations in other telecom circles, will customise packages that will suit the market.

According to Pradeep Shrivastava, chief marketing officer, the needs of subscribers in low mobile penetration areas are different from that of cities where the cell phone penetration is high. "We will take this into account and tailor our packages."

Launching its services in Himachal Pradesh, Rajasthan and Uttar Pradesh (East) recently, Idea Cellular will soon enter Bihar and Mumbai and has drawn up plans to expand to other parts as well. "Tamil Nadu and Karnataka are high on our agenda. We are waiting for the licence," he added.

According to him the company has ramped up 2.08 lakh subscribers in Himachal Pradesh, Rajasthan and Uttar Pradesh (East).

Speaking about the equipment vendor for Mumbai and Bihar he said that the company is yet to finalise the matter. Idea Cellular has entered into strategic deal with three equipment vendors - Ericsson, Nokia and Siemens- and one of them will get the contract for the Mumbai circle.

The company would set up 1,597 cell sites in Mumbai. For expanding its services in Rajasthan, Himachal Pradesh and Uttar Pradesh (East) the company will set up 105, 810 and 1,247 cell sites respectively.