labels: idea cellular, telecom
Idea Cellular’s airtime tariff on post-paid reduced up to 43% news
Kulpita Maji
04 February 2003

New Delhi: Idea Cellular Ltd, the leading cellular services provider in India, has unveiled its new postpaid and prepaid tariff plans for their consumers of Delhi/NCR.

As a part of the revised tariffs, Idea Cellular has reduced the airtime tariff by a whopping 43 per cent on postpaid. For the prepaid customers, the proposition just got better — customers can now enjoy an outgoing airtime rate as low as Rs 2 per minute which is 16 per cent lower than any other prepaid offering in the market.

Says Idea Cellular chief operating officer Himanshu Kapania: “Our superior technology and infrastructure gave us an edge when we entered the Delhi market as the fourth cellular operator. Now, it is the same technology and infrastructure that has enabled us to offer highly innovative, competitive and customer friendly tariff plans for both postpaid and prepaid customers on Delhi’s only ‘congestion-free’ network.”

In addition to the affordable new tariffs, Idea Cellular customers continue to enjoy exclusive Idea innovative products on both prepaid and postpaid.

Idea power services

  • M-Coupon: an electronic discount coupon
  • Delhi Life: useful ‘yellow pages for Delhi’
  • Language SMS: to add that ‘desi touch’
  • M-Chat: chat on MSN, Yahoo, ICQ right on the handset without paying ISP and dial-up charges

MMS (photo messaging) Customers can send pictures, photos, audio or video clips after signing up for MMS activation. For the first time in India even a prepaid customer can enjoy this hi-tech feature. Idea’s superior infrastructure enables its post-paid consumer to enjoy GPRS that enables the customer to:

  • Surf the net on his handset
  • Connect a laptop with the mobile using infrared port and surf while travelling in a car
  • Check emails
  • Upload and download data from any site
  • Without paying any ‘connect charges’
  • A customer pays only for what s/he downloads or uploads at an unbelievably low rate of 30 paise per KB.

About Idea Cellular Idea Cellular, formerly Birla Tata AT&T, is India’s premier and fastest-growing cellular company, promoted by the country’s largest business houses, the Aditya Birla group and the Tata group, and the world’s largest telecom giant, AT&T Wireless, USA. The company has its footprints in the seven circles of Andhra Pradesh, Chattisgarh, Goa, Gujarat, Madhya Pradesh and Maharashtra (excluding Mumbai) and Delhi.


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Idea Cellular’s airtime tariff on post-paid reduced up to 43%