Pramod Mahajan launches Idea Cellular services in Delhi

Our Convergence Bureau
07 November 2002

New Delhi: Minister of Communications, Information Technology and Parliamentary Affairs Pramod Mahajan has launched the services of Idea Cellular in Delhi.

Idea Cellular, India’s fastest-growing mobile telephony services operator, redefines the mobile telephony standards in the capital by offering the following distinct advantages:

• India’s first 3G compatible, EDGE upgradeable network that enables Idea Cellular to launch high-speed data services, offer multimedia services and operates superior quality of voice telephony network
• Over 925 cells from day one for seamless coverage in Delhi and NCR and 6,00,000 simultaneous call handling capacity (BHCA) at any given time — much higher than any other network
• Delhi’s only GPRS (general packet radio services) enabled network that enables to experience wireless Internet on the mobile and computer at blistering speeds
• First time in India a full-capacity multimedia messaging service (MMS) on both prepaid and postpaid, and can add life to text messages by attaching coloured photographs and voice clips
• Multiple tariff plans on prepaid; for the first time the pre-paid customer gets to choose a tariff plan that suits his needs and Idea philosophy (‘pay less for more’) rewards him for higher usage
• Five value-rich tariff plans that enable Idea subscribers to choose a plan that suits their ‘talk needs’
• M-coupon, a first-ever innovative value-added service from Idea, enables to avail of discounts at the flash of the mobile
• For the first time Delhi subscribers get full roaming on prepaid (in Mumbai and six more circles). Idea subscribers also get automatic national roaming for incoming.

Says Idea Cellular CEO Graham Burke: “As the fastest-growing cellular service provider in India, we have set standards in service delivery for others to follow. The fact that we were voted No 1 in customer satisfaction in a nationwide survey conducted by NFO-MBL speaks volumes for our service levels. We are also the only non-metro player to cross the 1-million subscriber mark owing to our range of superior products and services.

“We now bring all of these standards and many more value-added services for enhancing the productivity of mobile phone users in Delhi. Idea is committed to remain the most customer-focused mobile service provider in India, by continuously innovating so as to liberate our customers from the shackles of time and space.”

Says Idea Cellular COO Himanshu Kapania: “To offer a truly revolutionary experience to its subscribers, Idea Cellular has not only set up a world-class network that enables us to offer a host of value-added services and innovative tariff plans, but we have also set up a full capacity 24x7 call centre that will offer personalised assistance to the Idea subscribers, within a response time of three rings. This is minutes ahead of current practice as voiced by the consumer research.”

Idea Cellular, formerly Birla Tata AT&T, is India’s premier and fastest-growing cellular company, promoted by the country’s largest business houses the Aditya Birla group and the Tata group, and the world’s largest telecom giant AT&T Wireless, USA.