Ichiban on an expansion spree; Sandhu joins as marketing head

Our Corporate Bureau
05 August 2003

New Delhi: Ichiban, a Singapore-based home appliances major, continues its expansion path for its Indian operation and has inducted S S Sandhu as its country head (marketing and sales).

Sandhu, a postgraduate in economics from Punjab, has 26 years of hard-core experience in sales and marketing. He has worked with various companies, starting from the Dalmia group to Onida, Gold Star, LG and Super Cassettes. Prior to this, he was working for Super Cassettes India as vice-president (sales and marketing) in the consumer electronics division.

During his long stay in the industry and with his strong trade relations, he launched T-Series Hi Fi series of colour television (CTV) in India and Nepal and also led the rural and urban campaign for the same. Sandhu has launched Onida CTV and music system in eastern India and the entire product range of Gold Star in western India including CTV, VCR.VCP and music systems.

Says Ichiban India managing director Sandeep Sethi: "It is going to be a success journey for us in India to achieve our goals with the vast and versatile experience of Sandhu. He is the man who knows all the intricacies of the trade. I am sure Ichiban will grow with all his long exposure of the Indian market and the need of consumer."

Ichiban, a leading home appliances company from Singapore, was established in 1989 and is renowned for its innovative and technically advanced products. Affordability is one of the unique selling propositions of Ichiban. Equipped with cutting-edge technology and designed at par with international standards, Ichiban''s eye-catching designs are hard to beat.

Established in 1989, Ichiban products have been exported to the world since 1992. The brand boasts of an expanded product range of more than 175 items and is now distributed to more than 25 countries across the world.