IBP’s new Q&Q assurance programme: Pure Bhi Poora Bhi

Mumbai: IBP Co Ltd has nationally launched its new Q&Q Assurance Programme - Pure Bhi Poora Bhi.

The forum also included discussions of new business plans, the new marketing and advertising strategies and also introduced IBP’s new brand ambassador, matinee idol Jackie Shroff. Presiding over the function was IBP chairman M S Ramachandran.

The Q&Q scheme was launched by IBP in the 50th year of India’s independence in an effort to provide better customer service - an effort that was the first in the oil industry. At present, the scheme is being re-launched as Pure Bhi Poora Bhi and has been implemented at 97 per cent of outlets.

IBP is the oldest oil marketing company, operating in India since 1909, and has consistently demonstrated leadership in the business of retail marketing of petroleum products. In fact, it was the first integrated oil company with its own oil fields and refineries.

Today, IBP is engaged in marketing petroleum products, manufacturing and marketing lubricants and greases, industrial explosives and cryo-containers. Petroleum, chemicals and engineering are the first three business groups of IBP. It has more than 1,800 retail outlets and various SKO / LDO. The company has recently entered into LPG marketing and has more than 2,30,000 customers.

Last year, IBP witnessed a successful disinvestment process whereby the management control has been vested with M/s Indian Oil Corporation Ltd, a Navratna and Fortune 500 company. IBP has a turnover of Rs 8,453 crore; has achieved the highest ever profit after tax, Rs 195.79 crore; and has achieved a 100-per cent dividend for the second year in succession.