has formally introduced a new corporate logo and has changed its name to Hindustan
Unilever Ltd. The company has adapted its universal global logo comprising 25
different icons with the aim of leveraging the global scale of the company and
at the same time keeping its Indian identity intact with its new name.
its Indian operations alone Unilever has decided to use its name as a suffix for
its Indian subsidiary unlike the rest of its subsidiaries where it prefixes its
name with the name of the country.
says, retaining the name "Hindustan" as the first word in its name reflects
the company''s continued commitment to local economy, consumers, partners and employees.
The new logo is symbolic of the company''s mission of `adding vitality to life''.
25 different icons representing the organisation, its brands and the idea of vitality.
Each of the icons, which make up the ''U'', represent broadly product categories
the group is in - for example, a tiny spoon in the logo is a symbol of nutrition,
taste and cooking, while a chilli indicates spice and flavours and lips represent
beauty, looking good and great taste.
Baillie, CEO, Hindustan Lever, said, "The identity symbolises the benefits
we bring to our consumers and the communities we work in. Our mission is full
of promise for the future, opening up exciting opportunities where we have competitive
advantage for developing our business and our new identity will help us confidently
position ourselves in every aspect of our business."
began operations as an entity in 1885 when its founder, William Hesketh Lever,
launched Lever Brothers in England. Lever Brothers soaps were sold for the first
time in India in 1888. The company started its first manufacturing subsidiary
in India in 1931 under Hindustan Vanaspati Manufacturing Company and a second
subsidiary Lever Brothers India Ltd was established in 1933.
years later, in 1935, a third subsidiary, United Traders Ltd, was floated.
1944, the three Unilever companies in India were put under a common management
and in the year 1956 the merger of the three subsidiary companies led to the formation
of Hindustan Lever.