HM announces the Lancer Freedom initiative

Our Corporate Bureau
24 June 2004

Hyderabad: Hindustan Motors has announced the Lancer Freedom initiative, which comprises a three-year and 50,000 km extended warranty offer on its Lancer cars.

The company is also planning to come in with a number of new launches and expects to increase sales by 20 per cent this year.

S.C. Gupta the chief general manager of Hindustan Motors and head of the Chennai plant addressing a press conference here said, "Based on customer feedback we have brought in several changes in the Lancer and made it more user-friendly and comfortable. The three-year warranty offer is aimed at building customer loyalty and also assure them about the reliability and the confidence we have in the Lancer range."

Gupta said independent segment-wise research on the maintenance cost of vehicles has revealed that on an average a mid-size car buyer spends about Rs 36,000 over three years on maintaining his car. He said the Lancer Freedom initiative, announced by the company enables customers to saves on these costs.

Hindustan Motors hopes to increase its sales from 4,000 cars in 2003-04 to 5,000 cars in 2004-05 an increase of about 20 per cent based on the launch of three new models, including the Invex range.

"There was no model fatigue with regard to the Lancer and the sedan is amongst the latest offered anywhere in the world. Unlike other counterparts, we have still maintained the indigenisation level at about 67 per cent, as Mitsubishi is very stringent on the quality of cars. Even now, the steel used for the car is imported," he said.