India Post, formerly the Department of Posts has released
a special Lifebuoy Swasthya Chetna Postal Cover. M.
K Noorjehan, chief post master general, Maharashtra
Circle released a special ''Lifebuoy Swasthya Chetna
Postal Cover, on the occasion of the World Health Day.
Swasthya Chetna, is an HLL iniative in rural health
and hygiene, launched in 2002, which has covered more
than 17,000 villages across the country, and the postal
cover is an acknowledgement of this iniative.
on the occasion, Noorjehan said, "I am privileged
to release the Special Postal Cover in recognition of
the phenomenal work done by Lifebuoy. On the occasion
of World Health Day, I urge all my brothers and sisters
to take personal hygiene habits like washing hands with
soap seriously. I congratulate Lifebuoy and Hindustan
Lever for initiating and assiduously implementing this
socially beneficial movement".
are delighted to be India''s first brand to receive the
honour of the special Postal Cover, " says Nitin
Paranjpe, executive director, Hindustan Lever Limited.
"The Lifebuoy Swasthya Chetna movement has touched
20 lakh children across eight states and created awareness
about the threat of invisible germs and basic hygiene
practices to counter the threat. So far we have covered
over 17,000 villages and are happy to extend our efforts
to another 10,000 villages this year. This recognition
will go a long way
in highlighting the importance of basic hygiene practices
that help prevent diseases."
Swasthya Chetna was conceived by HLL as a hygiene practice
to combat preventable diseases with a high mortality
rate in rural areas leads to high mortality rates caused
by diseases like diarrhea in rural India.