Hindustan Lever, the largest FMCG company in India has
launched Brooke Bond Red Label Natural Care Tea, a spiced-up
tea variant priced at Rs53 for a 250-gram pack. The
regular Brooke Bond Red Label sells at Rs47 for a 250-gram
to Vineet Taneja, vice president, tea, Hindustan Lever,
Natural Care tea, which is flavored with spices, is
expected to increase the sales of its Brooke Bond range
by 10 per cent.
say the company is trying to increase its market share
in the estimated Rs6,400-crore Indian tea market. HLL
is the biggest producer of packaged tea followed by
In the past two years the company has been battling
regional packaged brands priced 10 to 20 per cent lower
below its own brands. Loose tea comprises a 45-per cent
market and is a formidable challenge to the Indian packaged
teasegment, because of its lower prices.
company expects flavoured tea to help it fight regional
tea brands as well as other flavoured brands.
Lever''s beverage sales account for about 11 per cent
of its total turnover. Beverage sales grew 16 per cent
in the quarter ended June 30 to Rs312 crore ($71 million).
HLL''s Brooke Bond tea and Bru coffee are its largest
selling brands among beverages.
profit before interest and tax from the beverages business
rose 6.3 per cent to Rs 53.94 crore.
2004-05 Hindustan Lever''s packaged tea brands Lipton
Bond Red Label had a sales revenue of about Rs 1,000
crore. Brooke Bond Red Label alone accounts for about
30 percent of total sales, Taneja said.