labels: hindustan lever, advertising/branding
Knorr Annapurna’s Soupy Snax gives break-time moments a fresh perspective news
Our Corporate Bureau
05 May 2004
Mumbai: Knorr Annapurna, India’s leading food brand, has introduced Soupy Snax, a thick liquid snack. Soupy Sanx is available in four flavours. Chicken punch, peppery chicken, tomato tease and spicy vegetables, priced at Rs5 per sachet.

Soupy Snax is a convenient, easy-to-make snack and contains amongst other things, pieces of real vegetables in the vegetarian flavours and real chicken in the non-vegetarian flavours. It is also the only non-vegetarian snack available in a convenient packet format, offering more than just the flavour. Soupy Snax is a result of the insights that Knorr Annapurna gained during research, and is designed to offer a snack-time experience that is also healthy to consume.

Sandeep Kohli, business manager (Knorr), Hindustan Lever Ltd say’s, " Working professionals, do not have an offering that is tailor-made for their breaks. It is designed to offer a great-tasting, highly-convenient snacking experience, through innovating on various parameters like composition and packaging to offer a perfect recipe for mood upliftment."


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Knorr Annapurna’s Soupy Snax gives break-time moments a fresh perspective