HLL Launches Sunsilk Naturals
17 December 2003
New Delhi: Sunsilk, India's leading beauty hair brand has launched a complete new range of shampoos 'Sunsilk Naturals' for different hair types. The all new range is set to revolutionise hair care in India with four variants:Moisturizing anti dandruff shampoo with lemon and curd extracts, Curl control shampoo with milk proteins, Silky strength shampoo with henna and lotus extracts and Black shine shampoo with amla and sunflower extracts.
Mr Mukul Deoras, Hindustan Lever Limited's (HLL), Category Head - Hair Care, said, "Based on consumer research and customer feedback we have invested in extensive R&D to bring across to the Indian consumer a complete new customized range. The new Sunsilk Naturals range is an exquisite mix of natural ingredients specially formulated for consumers who understand their hair and are looking for a shampoo, which is tailored to their needs. Also for the first time a high quality customized shampoo like the Curl control has been introduced in the Indian market at an
The natural ingredients used have been extensively tested by the Hindustan Lever Research Centre and selected to suit Indian hair types. In addition, the entire look and feel of the range lends an international touch in terms of international quality packaging along with a trendy, vivacious look at the same market price.
The new range is being rolled out in a phased manner across the country.The range is available as usual in bottles and sachets.