Pond''s casts its magic again
30 June 2003
Mumbai: Hindustan Lever Ltd (HLL) has relaunched Pond's Magic Talc, which will be available across India from this month onwards.
The new Ponds Magic Talc has an enhanced, irresistible fragrance. It comes with an equally distinct, modern dispensing mechanism. While traditionally talcs have had flip-tops, this new packaging has a unique shutter mechanism that hasn't been seen before in beauty care products anywhere in the world.
The shutter mechanism ensures that dispensing the product is easier than ever before and the talc remains fresh and fragrant at all times. The new fragrance is revolutionary and lasts for a full 12 hours.
Ponds Magic talc will be available in 50gm, 100gm and 400gm and at a price ranging from Rs 18 for a 50gm to Rs 78 for a 400gm pack, thereby providing consumers a wide variety of options to choose from.
The current skin offerings under the Pond's brand name include Moisturising Cold Cream, launched in India in 1947, All Day Oil Control Cream, Daily Face Wash and Dreamflower Body Lotion. Since 1956, Pond's Talcum Powder has been a trusted beauty product for Indian women.
In talcs, Pond's now has five variants — Pond's Dreamflower Talc enhanced with floral extracts, Pond's Sandal Talc is a sandal variant with natural sunscreen, Pond's Prickly Heat talc comes with SAM (sweat absorption material), and Pond's Magic Talc. In deodorants, there is Ponds All day Deo and Ponds Magic Deo.