Hasbro, the city-based men''s readymade garment manufacturer,
plans to add five more owned retail outlets in South India
by the end of this fiscal. With this, the Rs 18-crore
turnover partnership firm will increase the number of
owned stores to 15.
also has five franchisee-owned stores. "The new stores
will come up in Bangalore, Hyderabad and Kochi,"
says Hasbro partner Hanif Sattar.
by brothers Hanif and Suhail Sattar, the 12-year-old firm
Hasbro has two men''s wear premium brands: Basics, a casual
and semi-formal wear, and Genesis, a formal wear garment.
According to Hanif Sattar, 70 per cent of the turnover
is from Basics and the balance is contributed by Genesis.
Hasbro also sells its garments under its own brand in
Saudi Arabia, Riyadh, the UAE and Sri Lanka.
order to expand its southern operations, Hasbro entered
the Kerala market in 2002 with a budget of Rs 1 crore
towards brand building, showroom and dealer-related expenses.
The company opened its own store in Thrissur some time
Hasbro has launched no-sweat T-shirts under its Basics
brand, signalling its entry into this segment.
losing shine and shape after couple of washes were some
of the reasons for T-shirts not gaining large acceptability
here. Our T-shirt will not fade or change shape as it
is made from Fortrel, a new fibre," assures Hanif
Sattar. Fortrel is a synthetic fibre owned by Wellman
Inc, an American company, and is distributed in India
by Polycrest Innovations India.
available only in Hasbro''s own stores, the T-shirts are
priced from Rs 349 to Rs 599 and will be targeted at college
students and young executives. The company hopes to sell
25,000 pieces in the first year.
Hasbro gets shirts and trousers stitched from its own
factory, T-shirts are outsourced from Tiruppur-based knitting