Yell teams up with Google to launch search marketing for advertisers

15 May 2009

Yell, the international directories company, has launched a new service aimed at small and medium businesses. The service will help businesses promote themselves on search engines such as Google and generate additional sales leads.

Businesses which do not have the time or expertise to set up and manage such a facility will particularly helpful.

Yell has teamed up with Google to offer this service called the Search Marketing Service which will make it easier for small and medium enterprises to market their services online.

With this new alliance with Google, Yell becomes an authorised Google AdWords reseller, which will allow Yell to take on the responsibilities of managing and purchasing Google AdWords on behalf of the businesses.

Yell says the Search Marketing Service which will be launched this week forms a part of its strategy to provide access to leads from all online sources to Yell advertisers.

According to Mark Canon, Yell UK president of new media, the service combines Yell's expertise in local advertising, its position of trust and close working relationship with more than 450,000 UK business advertisers with Google's market leading AdWords search marketing programme and large user base.