Google enters into agreement with advertisers

Google has announced a strategic agreement to offer advertisers access to high-quality family-friendly programming through the Google TV Ads programme.

Advertisers will now be able to reach even more viewers by using the Google TV Ads platform to place ads on both Hallmark Channel and Hallmark Movie Channel.

Using the Google TV Ads platform, advertisers, starting in early 2009, will be able to access both networks' national audiences and receive viewership data at an unprecedented scale. Google TV Ads advertisers - many of them new to the television medium - can then better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize return-on-investment.

The Hallmark network will air in 2009 more than 30 original movies - its largest-ever slate. Hallmark Movie Channel broadcasts a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, Hallmark Channel original movies and special events.

"Partnering with Google is a milestone for Hallmark Channel's continued advertising success," said Bill Abbott, executive vice president, ad sales, Hallmark Channel.

"The Google TV Ads platform will allow more advertisers to access the network's acclaimed roster of family-friendly programming - entertainment that audiences cherish during the holidays."