Google introduces Google Gadget Ads, AdSense for mobile

20 September 2007

New Delhi: Google Inc has introduced two new interactive tools for advertisers to communicate with users. Google Gadget Ads is an interactive ad format that is currently in an expanded beta with a select group of AdWords advertisers worldwide.

AdSense for Mobile unlocks the potential of the mobile advertising market by enhancing the mobile experience with relevant ads that will help people find what they''re looking for quickly when they are searching or browsing content on their mobile phones.

"We are delighted with the response of Indian advertisers and publishers, who are using Google AdWords and AdSense as central tools for their business to generate revenue," said Shailesh Rao, managing director, Google India. "The launch of Gadget Ads and AdSense for mobile will provide them with even more exciting formats and targeted technology to enhance their monetisation potential."

Gadget ads, non-traditional ad units with interactive, rich media capabilities, not only enable advertisers to target audiences in a flexible and timely manner via regular updates within the ad unit, but also allow users to engage with ad content in a way static ads haven''t facilitated in the past.

Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both. Designed to act more like content than a typical ad, they run on the Google content network, competing alongside text, image and video ads for placement.

They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale.