Google Inc has introduced two new interactive tools for advertisers to communicate
with users. Google Gadget Ads is an interactive ad format that is currently in
an expanded beta with a select group of AdWords advertisers worldwide.
for Mobile unlocks the potential of the mobile advertising market by enhancing
the mobile experience with relevant ads that will help people find what they''re
looking for quickly when they are searching or browsing content on their mobile
are delighted with the response of Indian advertisers and publishers, who are
using Google AdWords and AdSense as central tools for their business to generate
revenue," said Shailesh Rao, managing director, Google India. "The launch
of Gadget Ads and AdSense for mobile will provide them with even more exciting
formats and targeted technology to enhance their monetisation potential."
ads, non-traditional ad units with interactive, rich media capabilities, not only
enable advertisers to target audiences in a flexible and timely manner via regular
updates within the ad unit, but also allow users to engage with ad content in
a way static ads haven''t facilitated in the past.
ads can incorporate real-time data feeds, images, video and much more in a single
creative unit and can be developed using Flash, HTML or a combination of both.
Designed to act more like content than a typical ad, they run on the Google content
network, competing alongside text, image and video ads for placement.
support both cost-per-click and cost-per-impression pricing models, and offer
a variety of contextual, site, geographic and demographic targeting options to
ensure the ads reach relevant users with precision and scale.
ads are also built on an open platform, allowing anybody from individual advertisers
to agencies to set up and run ads on the Google content network, the world''s largest
global online ad network. Plus, gadget ads will not command any serving or hosting
from preliminary beta participants, including brand advertisers such as Pepsi-Cola
North America''s Sierra Mist, Intel, Honda, Six Flags and Paramount Vantage, has
been overwhelmingly positive. Advertisers are enthusiastic about this fresh marketing
solution that empowers them to interact with targeted users through rich, dynamic
and engaging content.
always looking for new ways to engage with our consumers," said John Vail,
director, interactive marketing, Pepsi-Cola North America. "Google Gadget
Ads allowed us to reach the right audience at the right time, with an interactive
message that brought our light-hearted Sierra Mist campaign, ''Squeeze More out
of Summer,'' to life."
and cutting-edge advertising opportunities are always of interest to Intel,"
said Stephanie Dillard, global marketing manager at Intel. "Google Gadget
Ads provided a unique and efficient means to further promote our Centrino Duo
campaign. Our goal was to enhance visibility and engagement with the consumer
while taking in key learnings of Google''s evolutionary advertising offerings.
We look forward to utilizing the interactive gadget ad format with our new ''Chips''
campaign that shifts focus back on the processor."
introduction of this new advertising format provides advertisers and agencies
worldwide with an imaginative, dynamic way to interact with consumers," said
Susan Wojcicki, Google''s vice president of product management. "Google Gadget
Ads are built on an open platform that enables distribution across the Google
content network and can be shared on iGoogle and other personalised web pages
at no additional cost to advertisers."
addition, users can build active communities with gadget ads by sharing them with
each other and placing them on nearly any web page, including personalised iGoogle
pages. These portability and sharing capabilities simultaneously generate additional
free traffic and help foster a sense of community between advertisers and users.