two tea brands Godrej Noble House and Godrej Chai
take a giant leap in value-added packaging in the tea
industry with the launch of their new unbreakable ''airtight
innovative packaging, which is the first of its kind
in packaged tea, helps retain the aroma and freshness
of tea for a longer period. Unlike ordinary packaging,
which is thrown away after use, these new environmentally
friendly containers give consumers an opportunity to
create an interesting and colourful collection of airtight
containers for their kitchen.
Noble House is a unique luxury blend of the finest quality
Assam and Darjeeling teas that gives connoisseurs a
delicious and perfect balance of flavour and aroma.
Godrej Chai House is a special ''secret'' blend which
gives consumers a strong full-bodied ''Kadva nahin,
kadak'' taste. It''s the perfect strong cup of tea
but without the bitter taste that is associated with
Godrej Tea marketing general manager Mrinmoy Mukherjee:
"Our goal is to always offer our tea consumers
superior value that is tangibly different. We are the
only company that offers a blend of Assam and Darjeeling
[Godrej Noble House] and we are again the only ones
to have perfected a kadak blend without any bitterness
[Godrej Chai House].
packaging innovation is in keeping with our goal of
offering our consumers unique, differentiated and value
added products. Our new airtight containers not only
keep tea fresh and aromatic for longer but are also
a great value addition to any kitchen cabinet because
they are very attractive and can be collected and used
for other food items long after the tea is over."
Noble House, the premium brand comes in a lavender colour
airtight container and is priced at Rs 59.50 per 250gm
Leaf Tea and Rs 54 per 250gm Dust Tea. Godrej Chai House,
the popular brand, priced at Rs 46.50 for 250gm Leaf
tea and Rs 42.50 for 250gm Dust tea, is available in
an Orange coloured airtight container. The new 250gm
airtight container will supplement the current 250gm
cartons and polypacks that are available nationally.
Tea Ltd, a part of the Rs 4,500-crore Godrej group,
launched three brands of tea in the Indian market in
January 2003. The management team has been put together
by tapping into the existing manpower base and hiring
experts from outside. The company has two offices located
in Mumbai and Kolkata. Blending and packaging of the
teas are done at various locations across the country.