With a growing number of diabetics, and a burgeoning
population of obese urban dwellers, the ice-cream industry
in India is indeed worried about the ''melting'' market
for its products.
to the World Health organisation, of 1.5 billion overweight
adults globally, 400 million live in India. The figure
is expected to double over the next eight years. India
is also the diabetes capital of the world, with 37 million
leading producer of milk and indigenous dairy products,
including ice cream, Amul, has decided to take on the
''battle of the bulge'' by introducing a new range of ''sugar-free''
and ''probiotic'' products for diabetics, the obese and
the health conscious.
many diabetics, consuming ice-cream remains a tempting
longing. Amul wants to make it a reality with the launch
of its specially created sugar-free, low fat diabetic
delight. In Amul Sugarfree Probiotic Diabetic Delight
Frozen Dessert, sugar has been replaced with zero calorie
and low calorie sweeteners.
Sugarfree Probiotic Diabetic Delight contains 50 per cent
less fat and half of the calorie than normal ice cream.
It has also been supplemented with pro-biotic cultures
for health improvement.
saccharides are soluble dietary fibre that improve the
mineral absorption and bone health in addition to increasing
the disease fighting ability of the body.
enzymes sparingly digest these sweeteners in stomach or
small intestines and therefore do not cause fluctuations
in blood sugar levels unlike in a diabetic condition where
intake of digestible sugar causes fluctuation in the blood
sugar level, says the Gujarat Co-operative Milk Marketing
Federation Ltd, India''s largest food products marketing
firm, which owns the Amul brand. The federation is the
apex body of 2.9 million milk producers of Gujarat.
has also launched a probiotic ice cream - Amul ProLife
Probiotic Wellness Ice Cream. Probiotics are live beneficial
culture which, when administered in adequate amounts,
confer a beneficial health effect on
help in digestion, improve the immune system,fight against
allergic reactions and are effective in controlling travellers''
diarrhoea, claims the federation.
also help in the prevention of formation and growth of
colon cancer and enhances brain activity.